Dare to do the Impossible



That might be the first breath we’ve taken in about three months, so please forgive us for not having kept you updated. The good news is, there are so many exciting things we have to share with you.

The last five months of our lives have been spent becoming experts in everything trade shows. Pulling off four trade shows in four months with two others currently in progress has proven to be challenging and adventurous.

If you have never had the luxury of organizing one of these behemoth projects, here is what it’s like: pick a good booth spot, pay a lot for that spot, book teams flights and hotel, save money, order internet from one company, order power from another, calculate wattage and voltage of every connected device, order carpet, order furniture, pay a lot more money, save a lot more money, take four hour drive to transport equipment to save on shipping, set up booth without AC on, order on-site technicians to install one extension cord, pay $130 for that ten minute effort, get shocked from all the wiring, lose your phone, lose your keys, lose your wallet, lose your hair, and almost lose your mind.

But the show begins, and it’s time to put on a smile, give hundreds of demos, refill water, serve popcorn, vacuum popcorn, massage your feet in secret, skip lunch, forget to use the bathroom, spy on competition, walk around to collect free stuff, stand awkwardly deciding whether or not the free stuff is worth the sales pitch, skip the free stuff, remember to eat, discuss leads for the day, grab dinner, make plans to enjoy the night, get back to hotel room and knock out. Wake up and do it all over again!

Oh the sweet life of trade shows. It is true that misery loves company; our company is more united than ever!

Jokes aside, it has been a fortunate experience for our small company. It has provided opportunity to brave adversity together, to become more resourceful than we previously thought possible, and to rely on each other’s abilities and strengths as colleagues and dare I say, friends.

Apart from the experience itself, we have gained so much traction with relevant companies. We have now demonstrated to thousands of people and businesses, most of who agree that we are on the forefront of the evolution of Social TV. Of course along the way, there have been a few naysayers who can always be discouraging, but it wouldn’t be a great idea without some healthy opposition.

So, we press on, more convinced than ever that this really is a great and progressive idea. People love it, we love it and without a doubt, you will love it. Stay tuned as we do the work of following and forging partnerships.

Your exhausted friends,